I agree that Today it is all about the money (Ferrari's money).  In the LdM days it was also all about money, the owners money.  Owners in the LdM days got used to flipping Ferraris every few years with virtually no depreciation, due to heavily managed inventory and other market "tricks".  This was not sustainable, but many owners still feel that Ferrari should run their business in a way that props up the value of products that Ferrari has already sold at the expense of new products that Ferrari could sell.  This is not the way a modern global business behaves.