I wonder if F1 helps anyone to sell more cars nowadays. In the 70s and 80s F1 had some value for some brands. I can think of  Lotus under Colin Chapman, early Renault turbos of Equipe Renault Elf, BMW turbo with Piquet, Ferrari with Lauda. They all promoted the image of the corresponding car brands.

Since the 90s I cannot see any rub off from F1 to road car manufacturers. Ferrari are thriving in terms of demand for their products even though their F1 record since the Schumacher era is embarrassing.  Also, in the case of McLaren the automotive business are selling a good number of their coveted road cars in spite of their total lack of success in F1. Do the numerous buyers of E class diesels around the world think of Hamilton's latest win before they order? Of course not.

 

 


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"Porsche....and Nothing else matters"