nberry:

Nick, Porsche’s mantra since it’s inception has airways been performance/value. They are not Rolls Royce or Bentley. They don’t compete in that market segment. Today, they are a mass production auto company. 

As you so adroit point out, they are shoe horning the Taycan between many product models. Essential this car is not necessary for their profitability. So why did they develop it? Because the future is in EV vehicles. That being the case, why put on the market a car priced well over $200,000 when your brand is performance/value?

You know, that performance/value went out the window pretty much when the 991 first appeared on showroom floor...........

 

How is it that 30,000 people put down deposits on a car for the most part sight unseen? It’s because they were lead to believe that the car would be a competitor to Tesla and priced accordingly. Porsche gave every indication that was their target market. Otherwise there is no way in hell they would have received 30,000 deposits. 

I have no doubt they will ratchet down the price once they get their act together but for now a lot of depositors were misled. We disagree on this one.

 

Porsche never indicated that their car is a competitor to a Tesla Model S ever. It is the Internet people and journalists that framed it that way. Apart from the fact that a Taycan and a Model S are both EV, both with 4 doors, that's about as similar as they will be. Using that logic, a Camry is really a competitor to a Flying Spur, both 4 doors, both with gasoline engines. 

Porsche only ever said they will make a performance EV sedan that carries the Porsche tradition, which every knows it's about handling, consistent performance and doesn't break down under stress. But the word performance was twisted by Elon a long time ago describing the great one off acceleration of the Teslas, and Americans fell I love with the amazing drag time and equates that as 'performance'. Only the Americans define performance as that, rest of the world have a very different meaning though. But enough damage has been done, internet personal and American journalists dreamed up the match up between 2 'performance' sedans. The segment Porsche is aiming for is the luxury performance EV segment, a slot that is empty right now but Americans think it's currently occupied by Teslas. Rude awakening for them, Teslas isn't the top dog nor are they luxurious. 

Seriously, outside of USA, no one think of the Taycan as a competitor to the Model S. Outside of here, I have friends in Europe, Asia, and even Africa, none of them think the Taycan is in the same segment as a Model S, and their local died doesn't portray them as such also. It's just the Americans. Weird Americans. 

As for those 30,000 depositors, if they think they will get a cheap Porsche, they are so mistaken and lied to by the journalists and internet. Porsche were/are never cheap in the first place, what makes them think different? 

Of course there will be cheaper Taycan's coming not market later, they will have lesser performance but still with the same high quality interior by Porsche, which will still command a premium over just about everyone else.

Porsche the brand is still a dream brand for a lot of people, if Porsche can be easily acquired, then it will ceased to be a dream brand and turned into a commodity brand like Toyota, Honda, Buick, Chrysler, Tesla, etc.

Check with kids, or even adults, do they have Ferrari, Lamborghini, Porsche, posters up one their wall? Or do they have a poster of a Model X picking up kids from school? 

 


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