Grant:
CGX car nut:

Audi then positioned the R8 Mk2 too close to the Lamborghini.  

Audi should have maintained the Manual gated gearbox to differentiate itself more from Lambo.


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18 GT3 Manual, 73 Carrera RS 2.7 Carbon Fiber replica (1,890 lbs), 06 EVO9 with track mods. Former: 16 Cayman GT4, 73 911S, Two 951S's, 996 C2, 993 C2, 98 Ferrari 550, 79 635CSi

 

Audi needed to offer a less expensive variant either with a v8 or turbo v6 than two v10 variants.  The use of the v10 moved the price point too high for a typical Audi.  However, it remains a value leader compared with its Lamborghini sister.