intouch1:

agree with Gnil….Porsche is a mass manufacturer….too many models and too little focus on the core.

This is not new news. Porsche has been a mass manufacturer for some time. Whether we like it or not these sales help finance R&D for the cars that appeal to enthusiasts like us. I do not see any new disconnect. With the Cayenne Turbo/ Turbo S specifically it faces far stiffer competition than at any time. There are far better products in terms of luxury and with the arrival of the Urus (what a car  Smiley)  a far better handling car as well. Admittedly these competitors are at higher price points but those that could burn money on depreciation on a Turbo S can now do the same with other manufacturers.