What we may see is F's attempt to artificially control the market and prices being lessened in future. Much like Porsche and the big depreciation you see there currently except for a few special models.

I like this quote: "Ferrari wants us all to believe that it can pull the California off while keeping its impeccable reputation intact and its iconic status at the top of the automotive mountain untarnished and unsullied. Ferrari also wants us all to believe that pandering to the siren call of volume won't affect anything it does going forward, that it will still be every bit Ferrari while building 10,000-11,000 cars a year as it was when it built half that amount.

But I'm not so sure about that."