Brand identity marketing may have done a lot for 928 sales back in the day. I’m not a fan of the trend but the marketing gurus read threads like this and what they hear is either Porsche new is awful or Porsche old is boring. So they decide to ignore enthusiasts and purists who cannot be satisfied anyway, and pitch to those who find the image of the brand appealing and are willing to pay a premium for that image at multiple price points and in multiple vehicle types.


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"Don't worry about avoiding temptation, as you grow older it will avoid you"  Churchill