They better have a real good strategy because if they think they will flood the street with cheaper better vehicles than Tesla will have whenever these EV come out without canibalizing their own existing lines and their legendary margins, they could be in for a rude awakening. Porsche is too good for that, they will not make that mistake and will have to price the cars higher.

For example, all the rumors so far point to vehicles price in the middle of the existing range with performances beating the current top end. That translates into a loaded Macan EV for around $75-80k beating a Macan turbo in dynamics and acceleration. I would buy this in an instant to replace my Macan turbo and indeed Tesla would be in real trouble. But then who will buy any other Macan than the EV one? All the “turbo” model sales would collapse in suburban USA along with Porsche margins.