I stated my view earlier on the R8 when it was released years ago - AUDI just failed to give the R8 an image, because the problem of the R8 - IMHO - is not that it has a "bad or good" image from AUDI, but is has "no" image at all...I met a bunch of R8 spyders (audi travel experience or what Audi calls it) on my way to Austria (Salzburgring) at a petrol station on the autobahn and the cars looked stunning... But people in Germany seem to rather put their money on other sport cars than on the R8...