BMW also partnered with a block chain company called VeChain.

"VeChain creates a digital passport of a vehicle recording all data including repair history, insurance, registration and even driver behaviour throughout its lifecycle. VeChain puts data into the hands of owners, making data management comprehensive, accessible and transparent."

I would imagine Ferrari owners would be excited about the ability to track a vehicles service and accident history using block chain technology as they seem to have an obsession with this kind of thing.