I have no issue with lambo and Ferrari entering the SUV game.

times are changing and either you adapt or you are out of the market.

on the contrary, I love lambo but could never really have seen myself in a ´huracan or aventador....but the urus is certainly an interesting car that allow to be driven in ways a sportscar simply cannot.

plenty of places in the world that do not offer roads that are suited to sportscars and the high power SUV fit in perfectly.

I don't see it as diluting the brand...I see it as expanding the portfolio.

Porsche diluted the brand much more by 4 cylinder cars and lower end offerings. Porsche to me nowadays is a car brand not a sportscar brand....but still in a positive way.


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Speed has never killed anyone, suddenly becoming stationary... That's what gets you.