RC:
Lars997:

AMAZING - thats how a sports car has to look like. 

A few are going this trend - McLaren is in the lead. Lambo also stays closely connected. Audi with the R8 knows too how to produce a sports car. Ferrari - just makes into the line up with the 488. 

Yeah...and they messed up marketing big time. Smiley Also, car could be refined in many aspects but it seems that they don't even care. Maybe with the facelift...

But again - when I drove the R8 every little boy was on the street and giving a thumb up. It seems that the perception on the younger ones is right. I also think its just our age. We did grow up with the image of Audi as a car for teachers and people working for city and governmental jobs. In the US Audi always had a better positioning. 

Second - today there are so many super cars out there. Its not about image anymore. Its about the fun you have. Don't even care about image or what people think of you. Its over that the car is a status symbol. You can get a decent S-Class, for 10.000k used. You can buy a R8 old model for 40k. And as most people don't see a difference between an old and new car, the image and status factor is more or less gone. It is like with the watches - you spend the money for yourself, for your very own enjoyment!