In the end, it is the high margin moto that steers many people away from Porsche. I am mostly a "value" person and Porsche lost me slowly but surely, the only thing that makes sense today at Porsche is the Macan but once either a real luxury exoctic rossover comes out (Urus) or a viable full EV (Tesla Y), I will be Porsche less for the first time in 20 years... Surely I cannot be the only one Porsche will have lost over the years.