Grant:
They will have trouble selling these for similar price as 570S and other competitors.
Maybe.... its just that Japanese performance cars sort of operate in a different world (we both own Japanese rally-specials so have some insights into this...). I read recently that Nissan will, sometime in 2015, go past 10,000 sales of GT-Rs in the US (since 2008 when it came out). There will be GT-R owners, for example, who would move from the Nissan brute to a more exotic looking car, and for whom the Japanese origins are part of the appeal.
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2011 Range Rover Sport S/C, 2009 Porsche 911S