Lars997:
reginos:

Zlatan's size is more suitable for the Volvos he advertises. "I want to live I want to die in Sweden"

 

Hideous commercial... was watching and waiting to see a car but only seen a guy in a forest... funny Smiley

I liked it very much. I saw it for the first time on TV at the half time of a football match.

Zlatan is a footballer known for his toughness and also the landscape in the film is very rugged. Those characteristics immediately associate with what Volvo are trying to convey for their SUVs/Estates, toughness and go everywhere ability.

Volvo is Chinese owned but the advert ends with "Made by Sweden". Like Zlatan the son of immigrants was made by Sweden into what he is in sport.

I am not saying I would by a Volvo on the basis of this advert but I might be induced to visit Sweden in wintertime!


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"Form follows function"