I second that...I think it is quite an interesting marketing idea...there may be some people needing to show off with the limited ed. Turbo, for the others, it's just a nice little reminder...I mean, what are the statistics for the potential 918 owner? That they have at least 3 - 4 others cars in the stable to choose from ? At least, this is a NEW marketing idea...just my 2 cts......