Rossi:
9Eleven:
Capacity at the factory is such that I cannot see a line for a less expensive volume car (which such a V6 turbo would be).
Not true. Ferrari has a capacity of 10.000 cars and is building about 7.000 at the moment.
I should have said "current" capacity was around 7000. Having the ability to make 10,000 units a year does not mean management wish to do so. Non Ferrari dealers world wide are flooded with dealer stock from Bentley, AM,MB etc .
I can get $100K off a new Supersport, $50K off a DBS what kind of marketing strategy is that Even F dealers have new Cal/599 luking as barely used examples in the USA
This market is extemely fragile. Sales of Bentley and AM fell 50% year over year 2 years ago. Ferrari sales decrease was less than 15%. Ferrari are the best at supply/ demand management.
The V8 line is single shift 24 units a day, the V12 line 6 to 10 a day. The casting foundry for engines is 2 shifts and also makes all the Maserati engines.
Little room for the current building to accomadate another production line on a lower margin car which would compete directly with top end Porsche's, AM etc. Tons of c--p in this $150K segment.
What possibly may drive for a V6 turbo is emission standards demand but that is possibly for the next gen Cali. Fiat/Ferrari product plans through 2015 are well known 458 spider fall 2011 599 successor 2012, enzo special 2013, Cali refresh 2014