Yeah exactly, by way of "getting it right" for the market demand, what is to stop Ferrari from making a VW Golf competitor with virtually no Ferrari traits apart form a Red paintjob.. It's a fine line, i get these small exclusive guys have to hit their profits in order to make R&D cash revenue, but certainly there must be other ways than a new weird model. This goes for Porsche, Ferrari and Lambo alike. At the end of the day a Ferrari is a Ferrari. Also, i think they are pushing the boundaries much farther than Porsche did with their Cayenne. At least Porsche has reliability/practicality and some off-roading heritage vs Enzo who, and i quote, said there would NEVER be a AWD Ferrari... This FF though bringing in some quick cash will hurt the company. Ferrari has a lot to lose in its image. Red Bulls are outpacing them on the track and now they are making station wagons... its sad indeed.

 


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indeed shifting is ancient technology - so is a fuel burning engine..  I happen to like both :)