reginos:

A new car concept however, is the easiest thing to copy by others. If it catches, Bentley for example, could create such a car in a few months' time, and consequently this miniscule Ferrari niche could be diluted. The more utility requirements are added to a car the more unattractive the prospect of Ferrari ownership.


A new concept is far more difficult to copy than an existing one. In my opinion, the technological advancements that went into the FF model enabled the overall product, the unique AWD system, a normally aspirated yet powerfull V12 and transaxle drivetrain to the rear wheels are not instantly available to Bentley, even within the entire VAG group. Furthermore, any of these concepts take about three years to be developed.