Joost:
Agent991:

“But we would like to find out what we can put the marque’s DNA into and still have it accepted as a Ferrari.”  Are they crazy?!?

So basically, they're finding out what the maximum amount of dilution is that they can put into it, whilst getting away with it.

I say, simple solution: shoot them, so they understand that they're not getting away with it Smiley

Drastic solution...............................but effective. Smiley

It wouldn't fail to get the attention of MBA students when they came across it amongst their case studies.  Smiley

 


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fritz