First, I don't understand the commercial rationale. IMO this is the kind of ambitious plan that an already successful company would launch during an economic boom - not during the beginnings of a global economic recovery.

The only markets IMHO where this may pay off are Russia, China, India, the Middle East and parts of South America. The recovery in Europe and North America is expected to remain slow.

Second, this represents a major departure for Lotus. Lotus cars have been lightweight and priced at a certain pricepoint in the market. Lotus is now trying to reinvent itself - but this depends on attracting different buyers - who may not be interested in Lotus. It feels to me like Lotus wants to emulate Aston Martin.

IMO a company should stay true to its identity - otherwise it risks losing its existing customers while not necessarily attracting its target customers.


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RT Moderator - 997.1 Carrera S GT Silver/Cocoa, -20mm/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen collection

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