It may be instructive to approach the problem with the question "What is Porsche standing in the automotive world today and how can it be improved?"

Brand Identification: Quality, reliability and highest consumer satisfaction

Car Segment: Consistently top sport car in the world known for excellence in engineering and performance

Value: performance/price measure tops in the industry

Profitability: best in the industry

Safety: Again one of the best in the industry

So exactly what will VW bring to Porsche improve it? Whenever you are the best at what you do, change becomes an agent of degradation.

Just hope they don't tinker with it too much. A few styling changes would be helpful but beyond that, change for change sake will be damaging to the company.


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