Wonderbar:

I agree the ads about "courage" are vague and far-fetched.  But I do think it took some courage (let's define it as "high risk taking") for Porsche to have entered a very crowded luxury sedan market with a performance oriented four seater.  if I had been on the Board at the time the Panamera was being considered, I would probably have lacked the "courage" to have voted to produce it in a market already occupied by BMW, Audi, Mercedes, Lexus, etc.  

Same with me, would've voted for 928 replacement instead.