A Carrera coupe costs just 20% more to make than a standard model Boxster.

Thats what Weidiking revealed two years ago in a interview published in the Financial Times.

Profit? overall its 25% for the company, but that includes a large chunk from financial hedging and consulting services.

Profit on options? Some are so high, its impossible to calculate, such as programming the PCM when the hardware
is already installed in the car. $560.00 Leather covered sunvisors? Very funny HUGE profit there! The retail street price of the short shifter kit is only $250.00 from the OE<. Porsche charges $750.00 retail for it. Some mechanical
parts, such as engines and differentials have 200-25-% markup form the factory to dealer retail price.

Even the dealers get raped on some of this as the factory skims the most creme of the Porsche options profit matrix.
Dealer markup on options is probably 20 percent.

Let us hope Porsche doesnt look at the oil companies as the next profit model goal to achieve.