You might want to look at VW,Porsche et al in its totality
and its historical context.

Porsche is now the single largest shareholder of VW. Its history doing a full circle.

If you look it at as "Peich AG" You get a interesting view.

Peich had Porsche lockup its biggest parts supplier(VW)and at the same time can cross team its engineering expertise with Lamborghini, Audi, Skoda, Seat, Cosworth, Bugatti, Bentley and VW.

Peich has created the worlds most unique automotive group and they can leverage platforms, engines and other parts for maximum profit and capabilities.

Peich loves Porsches, and he would be the last person to turn Porsche into a collection of rebadged Golfs. If anything, he will coerce, compell and kick Weidiking in the AXX to be less of a bean counter and to take risks with new and innovative sports car models.

Peich has created a certain power gravitus for himself, he will use it to drag Porsche out of its current market segment filler strategy and to build something new and exciting.