noone1:

Audi should not adapt the UI to each model differently. That makes no sense from a brand perspective. Audi wants an R8 buyer to own a Q7 and an S8 or whatever, and the buyer should be familiar with what he's buying in terms of usage. Everyone in the family who uses the cars should be able to use them all easily.

This is not about a completely different design but they just cannot look exactly the same (and they do). There needs to be a slight variation in design, so you know exactly in what model you sit in. So far, Audi hasn't been very good at it. 

The virtual cockpit will save Audi tons of money (same display for all cars, variations through GUI design only) but it is time to make some adjustments. 


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RC (Germany) - Rennteam Editor Porsche 991 Carrera 4 GTS Cabriolet, Porsche Macan Turbo, Audi R8 V10 Plus (2017), Mini JCW (2015), Jeep Grand Cherokee SRT (2014)