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    UK 2010 car sales analysis: winners and losers

    The top 10 selling cars in 2010

    1st

    Ford Fiesta 103,013


    2nd

    Vauxhall Astra 80,646


    3rd

    Ford Focus 77,804


    4th

    Vauxhall Corsa 77,398


    5th

    VW Golf 58,116


    6th

    VW Polo 45,517


    7th

    Peugeot 207 42,185


    8th

    BMW 3-series 42,020


    9th

    Mini hatchback 41,883


    10th

    Nissan Qashqai 39,048


    Sales last year were up 20% in the first half of the year, as the Scrappage Incentive Scheme continued until March 2010. More than 100,000 cars were registered with the Government's £2000 incentive. Once those subsidies dried up, sales in the second half dropped by 14%.

    Tellingly, sales to retail customers fell below 1m for only the second time in the past decade. Diesel meanwhile accounted for a record 46% of all new cars sold in Britain.

    Winners and losers: how each of the manufacturers fared

    MANUFACTURER 2010 UK SALES MARKET SHARE 2010 % VOLUME CHANGE
    Abarth 1425 0.07% +3%
    Alfa Romeo 8834 0.43% - 3%
    Aston Martin 1080 0.05% - 9%
    Audi 99,828 4.92% + 10%
    Bentley 993 0.05% + 31%
    BMW 109,418 5.39% + 11%
    Cadillac 24 0% - 86%
    Chevrolet 13,678 0.67% - 27%
    Chrysler 1392 0.07% - 48%
    Citroen 73,317 3.61% + 1%
    Corvette 2 0% - 94%
    Daihatsu 170 0.01% - 93%
    Daimler 2 0% - 89%
    Dodge 789 0.04% - 71%
    Fiat 53,093 2.61% - 12%
    Ford 280,364 13.81% - 11%
    Honda 63,652 3.13% - 15%
    Hummer 4 0% - 91%
    Hyundai 61,752 3.04% + 9%
    Infiniti 232 0.01% + 416%
    Jaguar 16,417 0.81% - 10%
    Jeep 2078 0.1% - 17%
    Kia 56,114 2.76% + 11%
    Land Rover 37,272 1.84% + 28%
    Lexus 6202 0.31% - 15%
    Lotus 577 0.03% + 19%
    Mazda 45,449 2.24% - 5%
    Mercedes-Benz 74,977 3.69% + 4%
    MG 282 0.01% - 25%
    Mini 43,894 2.16% + 10%
    Mitsubishi 12,209 0.6% + 10%
    Nissan 89,681 4.42% + 15%
    Perodua 761 0.04% + 17%
    Peugeot 109,324 5.38% + 7%
    Porsche 6784 0.33% + 28%
    Proton 767 0.04% - 20%
    Renault 95,608 4.71% + 51%
    Rolls-Royce 319 0.02% + 210%
    Saab 5898 0.29% - 21%
    Seat 32,935 1.62% + 10%
    Skoda 41,240 2.03% + 11%
    Smart 7651 0.38% - 9%
    Ssangyong 242 0.01% - 69%
    Subaru 3897 0.19% + 4%
    Suzuki 21,484 1.06% -25%
    Toyota 87,396 4.3% - 15%
    Vauxhall 247,265 12.8% + 4%
    Volkswagen 174,655 8.6% + 8%
    Volvo 37,435 1.84% + 7%

     
    Manufacturers hitting double digit growth include premium brands such as Audi and BMW, whose ever-expanding ranges seem to appeal to British buyers' snob values. Both saw sales jump by around 10% over last year (as did Mini). Rival Mercedes saw a more modest 3% increase while the stellar jump was Infiniti - up 416%, albeit from a low base. Land Rover posted a very impressive 28% jump while inhouse sibling Jaguar tumbled by 10%.

    Ford was still comfortably the number one brand, despite sales dropping 11% to 280,000. It should be watching out for a strengthening Vauxhall, whose sales nudged up 4%. Could the two converge in 2011? Probably not, as Ford ends the run-out of its key Focus and launches the new model this spring. And the Fiesta remains the year's best-selling car.

    Elsewhere in the mainstream, there was success at the French brands, with Renault (up a massive 51%), Peugeot (up 7%) and Citroen (up 1%) all bouncing back from recessionary lows.

    VW's budget brands Seat and Skoda were both up 10%, while Nissan - whose Qashqai jumped into the top 10 - was up a healthy 15% and a resurgent Mitsubishi rose 10%, while Subaru nudged up 4% (although it's still a fraction of its previous size in the UK). Praise to the Koreans, too: Hyundai jumped 9% and Kia 11%.

    And who's on the danger watch list?

    American brands have had a tough year in the UK, with many of them reorgansising after bankruptcies in the US. So it should come as no surprise that Cadillac (down 86%), Chrysler (sales slumped by 48%), Corvette (-94%), Hummer (-91% and now defunct) and Jeep (down 17%) all had miserable sales performances.

    Other companies outside the States have suffered commercial meltdown and this shows in disappointing sales figures at Ssangyong (down 69%) and Saab (down 21% although the new 9-5 should help in 2011).

    It wasn't just bankrupted companies having a tough time here. The Japanese importers suffered in 2010, too (excluding Nissan and Mitsubishi). Toyota, which was rocked by a recall scandal last year, saw sales slump by 15% and its upmarket wing Lexus saw a similar 15% fall despite Euro rivals growing, although Mazda kept its slowdown to 5% down.

    Suzuki fell by a quarter and Honda did worse than the market, tumbling by 15%. The faltering exchange rate has been blamed for the near demise of Daihatsu, whose sales collapsed by 93% to a very lame 170 vehicles.

    These brands will be worrying that the outlook for the whole UK car market in 2011 is in fact worse than 2010...

    What's going to happen to new car sales in 2011?

    The Society of Motor Manufacturers and Traders, which compiles the figures and represents the UK industry, forecasts a 5% dip in sales this year. It predicts a market of 1.93 million sales.
     
    '2010 was a year of recovery for the motor industry with new car registrations up 1.8% on 2009,' said Paul Everitt, SMMT chief executive. 'Economic conditions remain extremely challenging, but industry expects demand to strengthen in the second half of the year. Competition in the retail sector will intensify as the industry seeks to re-balance demand across its new and used car and service and repair business. UK motor manufacturing recovered particularly well in 2010 and the outlook is for further steady growth this year.'

     
     

    Re: UK 2010 car sales analysis: winners and losers

    Very interesting statistics - thanks for sharing


    --


    RT Moderator - 997.1 C2S GT Silver/Cocoa, -20mm sports suspension/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen collection


    Re: UK 2010 car sales analysis: winners and losers

    hmmm makes me consider saying that the scrap it program may have been successful and beneficial to the auto industry... of course you say. Still, what beautiful and simply older cars that had no problems were replaced by the new stuff.... not very sustainable by itself. Good to see that man posted a growth in sales, except for the American brands which is NO surprise at all. Thanks very much for sharing!!!


    --

    indeed shifting is ancient technology - so is a fuel burning engine..  I happen to like both :) 


    Re: UK 2010 car sales analysis: winners and losers

    Anytime guys

     


    Re: UK 2010 car sales analysis: winners and losers

    I've deleted the repetitions koko - somehow your post was posted 6 times  


    --


    RT Moderator - 997.1 C2S GT Silver/Cocoa, -20mm sports suspension/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen collection


    Re: UK 2010 car sales analysis: winners and losers

    Thanks.


    Re: UK 2010 car sales analysis: winners and losers

     interesting figures.

     

    who are the 4 idiots who bought a Hummer last year....  


    Re: UK 2010 car sales analysis: winners and losers

    Only 2 Corvette's...

    Even here there are more sales in 2010.

     


    Re: UK 2010 car sales analysis: winners and losers

    Rolls Royce sales up 210%...life is good. 


    --

    RC (Germany) - Rennteam Editor Porsche 997 Turbo, BMW X5 M, BMW M3 Cab DKG, Mini Cooper S JCW


    Re: UK 2010 car sales analysis: winners and losers

    RC:

    Rolls Royce sales up 210%...life is good. 

    Bentley managed to sell almost 1000 cars without having a brand new model in their line Smiley


     
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