It is definitely ranked among some of the best brands in the world. I am sure the brand has also transformed itself into being one of the most profitable Euro manufacturers and in terms of its size, it is very respectable. Porsche should think hard in this new era what it means to be Porsche. There are the goods and the bads. In this day and age, Porsche is definitely more accessible to the general public. Alternatively, the scarcity factor goes down and the prestige level will also drop. The good news is that it definitely sells more cars but it definitely doesn't keep the puritans happy by making Cayenne the top seller in the firm now. Nonetheless, an interesting observation is that its brand value had improved by 4% between 2004 and 2005.