Crown

Board: AMG Mercedes Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread


    Maybach may get demoted to a sub-brand of Mercedes.

    Maybach badge would be like AMG except to identify high-end luxury variants of Mercedes-Benz vehicles 

    Mercedes-Benz parent company Daimler is close to a decision on what to do about its other luxury brand, Maybach, and one of the options being weighed is making Maybach a sub-brand of Mercedes-Benz. 

    Last week Daimler was considering a partnership with Aston Martin in order to keep the Maybach brand alive. In that report, Daimler CEO Dieter Zetsche candidly admitted that Maybach has been a dismal failure for the company. 

    According to a new report by Automotive News Europe, Daimler has three options on the table. One is to demote the division to a sub-brand of Mercedes-Benz, the second is to try to forge an alliance with Aston Martin while the third is to discontinue the brand altogether. 

    Reducing Maybach into a junior division of Mercedes-Benz would work much like the AMG brand identifies high-performance variants of models in the Benz lineup. Maybach badged variants of the S-, GL- and CL-Class vehicles would be luxurious high-end variants of those models. 

    Daimler has postponed a deadline for a decision on Maybach from July 1st to the end of July, when the next meeting of the company's supervisory board is scheduled.

     

    I say, KILL IT!!


    Re: Maybach may get demoted to a sub-brand of Mercedes.

     Wasn't Maybach already a sud-brand of MB , but making it official would make sense. The Maybach always just looked like a luxury MB and had no proper identity. A big  styling  mistake was made !


    --

     997.2 C2S, PDK, -20mm


    Re: Maybach may get demoted to a sub-brand of Mercedes.

    Gnil:

     Wasn't Maybach already a sud-brand of MB 


    I actually thought the same... Smiley If my memory serves me well, they figured in customer surveys that a car positioned above the S-class should bear a different name than the nowadays-too-common Mercedes badge. I agree though that both car and brand are lacking any history, people might look different on it if the car would´ve turned out more beautiful.
     


    Re: Maybach may get demoted to a sub-brand of Mercedes.

    Gnil:

     Wasn't Maybach already a sud-brand of MB , ....

    It might as well have been for all the difference it would have made for the few owners. Making that change now would just mean redrawing the company's organisational chart.

    Let's hope that it isn't rolled into Aston Martin, as has also been discussed. I'd hate to see it dragging down the Aston Marin brand with it. Smiley


    --

    fritz


     
    Edit

    Forum

    Board Subject Last post Rating Views Replies
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA 3/16/19 6:35 AM
    watt
    333327 2068
    Porsche Sticky The moment I've been waiting for... 3/18/19 3:29 PM
    bobr
     
     
     
     
     
    222708 1167
    Porsche Sticky OFFICIAL: 991.2 GT3 RS (2018) 3/18/19 10:56 AM
    RCA
    150796 2657
    Porsche Sticky OFFICIAL: The new Porsche 992 – a design icon and high-tech sports car 3/18/19 3:58 PM
    DuckieRS
    71600 909
    Porsche Sticky Paint protection film 3/5/19 3:05 PM
    Kobalt
    17248 158
    Porsche Sticky Child seats in a 991 11/29/18 3:43 PM
    RCA
    14884 35
    Porsche Sticky OFFICIAL: 992 Carrera Cabriolet 3/13/19 6:43 AM
    Mikla
    12759 145
    Porsche Sticky New 992 Turbo 3/4/19 10:48 AM
    RCA
    6477 52
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 3/17/19 12:34 PM
    Wonderbar
    5417 84
    Porsche OFFICIAL: 991 Turbo and Turbo S 1/4/19 7:02 PM
    Topspeed
    487686 4255
    Porsche OFFICIAL: New 991.2 GT3 (2017) 2/19/19 11:40 PM
    4trac
    425021 5222
    Porsche 992 (Next 911 generation 2019/2020) Thread Closed 11/29/18 11:38 AM
    RCA
    321153 3195
    Porsche OFFICIAL: 911 R (2016) 3/1/19 8:53 PM
    DJM48
    287842 2603
    Porsche Cayman GT4 3/17/19 12:44 PM
    bluelines
    285793 2815
    Porsche OFFICIAL: 911 GT2 RS (2017) 3/4/19 9:47 AM
    Kobalt
    222201 2791
    Ferrari 488 GTB/GTS 3/14/19 6:37 AM
    koko
    196281 1791
    McLaren McLaren on a winning streak 3/6/19 10:41 AM
    RCA
    192794 3358
    Others Audi R8 V10 Plus (2016 model) - Review (updated Feb 13th 2017) 12/17/18 12:42 PM
    RCA
    158824 2491
    Porsche Boxster Spyder (981) 8/31/18 10:25 AM
    WAY
    144921 757
    Ferrari Ferrari F12 Berlinetta / 599 GTO Successor 5/22/18 9:16 PM
    RCA
    113296 789
    Others VW caught cheating emissions tests 5/3/18 7:52 PM
    CGX car nut
    108184 871
    Porsche Porsche Mission E - the future of Porsche? 3/15/19 6:55 PM
    CGX car nut
    101148 1389
    Porsche Donor vehicle for Singer Vehicle Design 12/7/18 10:15 PM
    Boxster Coupe GTS
    69129 673
    Others Tesla Roadster 3/18/19 8:45 AM
    RCA
    66967 2070
    Porsche OFFICIAL: New 991.2 Carrera GTS models 11/3/18 11:09 AM
    bluelines
    48747 477
    AMG AMG GT R 3/6/19 7:44 PM
    RCA
    43789 619
    Lambo Lamborghini Huracan and variants 3/18/19 2:21 PM
    RCA
    42827 863
    Lambo Aventador and SV 3/18/19 9:48 AM
    RCA
    41833 485
    Porsche OFFICIAL: New 991.2 Turbo S Exclusive Series (2017) 12/4/18 3:17 PM
    BiTurbo
    40790 650
    AMG Mercedes E63 S AMG (2018) - Short Review (updated on a regular basis) 2/14/19 1:44 PM
    RCA
    40642 387
    273 items found, displaying 1 to 30.