Crown

Board: Other Sports Cars Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread


    Artega files for bankruptcy

    http://torquezilla.com/news/Artega+files+for+bankruptcy

    According to the German media, Artega has applied for bankruptcy today. Apparently, this move came after an Asian investor failed to save the German carmaker. According to some of our sources, the deal failed in the last minute and now the company needs to find a solution for its 34 employees. Still, there are some good news as former CEO Klaus Dieter Frers has some feelings for the company and might help it. He promised that he will analyze the situation closely. For those who don’t know, Artega was sold back in 2009 to a Mexican investor. Current CEO Peter Mueller worked hard in order to keep the brand on the market but it appears that building a car brand it’s quite a challenge and he will need more help in the future in order to see the Artega models in the streets.

    in german: http://www.welt.de/motor/news/article107733229/Artega-stellt-Insolvenzantrag.html


    --


    Re: Artega files for bankruptcy

    That is a shame surprise I really like the car.


    --

    997.2 Carrera S in Carrara White. PASM-Sport Suspension (-20 mm), PSE.

    987.1 Boxster S in Arctic Silver. OZ Racing Ultraleggera Wheels, H&R Monotube Coil-Over Suspension, H&R Anti-Roll Bars, Sachs Racing Clutch, Single-Mass Flywheel, IPD Plenum, GT3 Throttle Body, Recaro Pole Position Seats, PSE, Alpine Head Unit and Amplifier, Focal Speakers


    Re: Artega files for bankruptcy

    Very nice car, but somehow I saw that coming... surprise


    --

    The secret of life is to admire without desiring.


    Re: Artega files for bankruptcy

    Rossi:

    Very nice car, but somehow I saw that coming... surprise

    Me too...

    The problem is, that these "enthusiasts", who start planning/building such cars, don't seem to have a clue about

    1. What customers really want

    2. How good the mass production models are (like the Boxster for example)

    3. How to offer something special, using standard parts

    4. What kind of money people are actually willing to pay for such a car

    I could continue...

    To be honest, I actually think that a good Porsche tuner is missing on the market, someone who offers decent quality for a decent price with warranty and without too flashy exteriors.

    Someone like RUF but more effective (I think he concentrated too much on his own projects...), offering modifications for all sorts of Porsche models, incl. some own models with a slightly body, based on this modifications in the process.


    --

    RC (Germany) - Rennteam Editor Porsche Panamera Turbo S, BMW X5M, Mercedes C63 AMG Coupe PP/DP, Mini Cooper S Countryman All4


    Re: Artega files for bankruptcy

    RC:
    Rossi:

    Very nice car, but somehow I saw that coming... surprise

    Me too...

    The problem is, that these "enthusiasts", who start planning/building such cars, don't seem to have a clue about

    1. What customers really want

    2. How good the mass production models are (like the Boxster for example)

    3. How to offer something special, using standard parts


    To give some insight,

    the Artega was launched by Klaus Dieter Frers which is the founder of Paragon Automotive. I was more surprised that he sold it that quickly but from what I´ve heard he had faced a critical state in his main company so had no other choice. Paragon is developing and producing electronic automotive components which go into every major German brand. Just take a guess who makes these fancy sport chrono watches... Smiley

    Therefore I doubt that he was an overly enthusiastic entrepreneur. The good and bad aspects of the car can be discussed some other day but he certainly knew what he was looking for. Otherwise he wouldn´t have ordered Hendrik Fisker to sketch the exterior. On the other hand though, they believed that the interior could be developed in-house which unfortunately shows.


    Re: Artega files for bankruptcy

    To succeed with a new car brand, it needs an enthusiast, a visionary and some big pockets.

    The first time I saw the Artega, incl. the specs and everything else, I said to myself: Not interesting. I guess other potential customers thought the same. 


    --

    RC (Germany) - Rennteam Editor Porsche Panamera Turbo S, BMW X5M, Mercedes C63 AMG Coupe PP/DP, Mini Cooper S Countryman All4


    Re: Artega files for bankruptcy

    RC:

    To succeed with a new car brand, it needs an enthusiast, a visionary and some big pockets.

    The first time I saw the Artega, incl. the specs and everything else, I said to myself: Not interesting. I guess other potential customers thought the same. 


    As I said,

    I don´t see what is missing in Frers. He runs his own business, started the car brand from scratch, collects vintage cars and raced successfully in VLN and 24h. What more does one need?

    Again, the story of the Artega itself can be discussed separately. The car might be good but it is missing the unique selling point that distinguishes it from a Porsche or even Aston Martin.


     
    Edit

    Forum

    Board Subject Last post Rating Views Replies
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA 2/14/19 1:26 AM
    watt
    330832 2045
    Porsche Sticky The moment I've been waiting for... 2/16/19 2:13 AM
    Pilot
     
     
     
     
     
    217611 1114
    Porsche Sticky OFFICIAL: 991.2 GT3 RS (2018) 2/15/19 11:05 AM
    RCA
    145439 2579
    Porsche Sticky OFFICIAL: The new Porsche 992 – a design icon and high-tech sports car 2/15/19 11:10 AM
    RCA
    60014 793
    Porsche Sticky Paint protection film 2/16/19 9:52 AM
    AP911
    16114 148
    Porsche Sticky Child seats in a 991 11/29/18 3:43 PM
    RCA
    14639 35
    Porsche Sticky OFFICIAL: 992 Carrera Cabriolet 2/16/19 3:33 PM
    the-missile
    9817 126
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 2/16/19 3:13 PM
    Upsa
    2890 58
    Porsche OFFICIAL: 991 Turbo and Turbo S 1/4/19 7:02 PM
    Topspeed
    486752 4255
    Porsche OFFICIAL: New 991.2 GT3 (2017) 1/29/19 10:07 PM
    nberry
    421685 5220
    Porsche 992 (Next 911 generation 2019/2020) Thread Closed 11/29/18 11:38 AM
    RCA
    316902 3195
    Porsche OFFICIAL: 911 R (2016) 12/31/18 2:19 AM
    DJM48
    286506 2598
    Porsche Cayman GT4 2/14/19 7:29 PM
    WhoopsyM
    280246 2759
    Porsche OFFICIAL: 911 GT2 RS (2017) 1/30/19 3:10 AM
    ha
    218863 2777
    Ferrari 488 GTB/GTS 1/17/19 8:13 PM
    GoHardGT3RS
    195493 1789
    McLaren McLaren on a winning streak 2/16/19 10:26 AM
    Rossi
    191065 3352
    Others Audi R8 V10 Plus (2016 model) - Review (updated Feb 13th 2017) 12/17/18 12:42 PM
    RCA
    157587 2491
    Porsche Boxster Spyder (981) 8/31/18 10:25 AM
    WAY
    144565 757
    Ferrari Ferrari F12 Berlinetta / 599 GTO Successor 5/22/18 9:16 PM
    RCA
    112969 789
    Others VW caught cheating emissions tests 5/3/18 7:52 PM
    CGX car nut
    107881 871
    Porsche Porsche Mission E - the future of Porsche? 2/15/19 9:29 PM
    CGX car nut
    98555 1365
    Porsche Donor vehicle for Singer Vehicle Design 12/7/18 10:15 PM
    Boxster Coupe GTS
    68791 673
    Others Tesla Roadster 2/13/19 8:40 AM
    RCA
    57145 1723
    Porsche OFFICIAL: New 991.2 Carrera GTS models 11/3/18 11:09 AM
    bluelines
    48361 477
    Others Tesla Model X Thread Closed 2/23/18 3:41 PM
    RCA
    43551 1122
    AMG AMG GT R 11/30/18 4:10 PM
    RCA
    43103 605
    Lambo Aventador and SV 11/19/18 8:31 AM
    RCA
    40821 472
    Porsche OFFICIAL: New 991.2 Turbo S Exclusive Series (2017) 12/4/18 3:17 PM
    BiTurbo
    40576 650
    AMG Mercedes E63 S AMG (2018) - Short Review (updated on a regular basis) 2/14/19 1:44 PM
    RCA
    40181 387
    Porsche OFFICIAL: New Porsche Carrera T 12/13/18 2:27 PM
    RCA
    39160 804
    269 items found, displaying 1 to 30.