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    August Sales up 16% overall thanks to Cayenne



    Reuters
    Porsche says North American August sales up 16 pct
    Wednesday September 3, 12:23 pm ET


    FRANKFURT, Sept 3 (Reuters) - German sportscar maker Porsche (XETRA:PSHG_p.DE - News) said on Wednesday it had sold 2,389 vehicles in the United States and Canada in August, 16 percent more than a year ago boosted by sales of its Cayenne sports utility vehicle.
    The company said it sold more Cayennes last month in the world's biggest car market than it did sports cars. It sold 1,233 Cayennes, a model launched in North America in March this year.

    By contrast sales of its traditional 911 and Boxster sportscars slid, tumbling 44 percent to 1,156 units.





    Re: August Sales up 16% overall thanks to Cayenne

    How do the rest of you feel when they sell more SUVs (the very thing that many complain are diluting/damaging the marque) than 911s and Boxsters combined?

    Personally I am happy for Porsche revenue, but I am unhappy that resources and money (R&D) were diverted from sports car enhancement and development in order to build this SUV. Also the extension of not returning to top-tier racing has me somewhat mad. If it keeps Porsche independent and the Cayenne allows them to build better and faster sports cars, I'm for it.

    Unfortunately, I see the sales of the Cayenne good right now but dropping off significantly in the future until the V6 comes out. Especially once the general public realizes the Touareg is a pretty darn close relative.

     
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