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    Wow, shocking

    It was pretty evident that it would happen but not this bad .

    The car connection (c)
    March 15, 2005


    Benz Shuffling Marketing Deck

    Mercedes-Benz will remove its current head of sales and marketing as early as next week, according to a report in The Wall Street Journal and in the German weekly Der Spiegel. The reports say Joachim Schmidt will lose his job as Mercedes tries to work its way out of sagging profits and declining sales. DaimlerChrysler spokespeople would not confirm the WSJ's report. In the fourth quarter of 2004 Mercedes' profits totaled just $25 million , down from $900 million the year before. Quality problems have been held responsible for some of the sales decline in Europe. Along with a new marketing chief, Mercedes could get a sales bounce from several new models coming this year, including the new ML-Class SUV.

    Re: Wow, shocking

    $875m decrease! that's more than 95% lost from last year profit!

    Re: Wow, shocking

    $875m decrease! that's more than 95% lost from last year profit!

    Re: Wow, shocking

    Quote:
    Captain Bady said:
    $875m decrease! that's more than 95% lost from last year profit!



    Mercedes had some serious quality issues in the past but the introduction of the CLS, the new A-class and of course the new M-class costs money too.
    As far as I heard, Mercedes invested a lot of money in quality improvements lately, even on already built cars like the E-class.

    Re: Wow, shocking

    Quote:
    Captain Bady said:
    $875m decrease! that's more than 95% lost from last year profit!



    Mercedes had some serious quality issues in the past but the introduction of the CLS, the new A-class and of course the new M-class costs money too.
    As far as I heard, Mercedes invested a lot of money in quality improvements lately, even on already built cars like the E-class.

    Re: Wow, shocking

    Quote:
    RC said:
    As far as I heard, Mercedes invested a lot of money in quality improvements lately, even on already built cars like the E-class.



    Only 300 million Euro...

    Re: Wow, shocking

    Quote:
    RC said:
    As far as I heard, Mercedes invested a lot of money in quality improvements lately, even on already built cars like the E-class.



    Only 300 million Euro...

    Re: Wow, shocking

    If the quarterly profit is only $25M in 2004 and $900M in 2003, $300M for quality improvements should be enough if they used it wisely.

    Re: Wow, shocking

    If the quarterly profit is only $25M in 2004 and $900M in 2003, $300M for quality improvements should be enough if they used it wisely.

    Re: Wow, shocking

    Quote:
    iia said:
    If the quarterly profit is only $25M in 2004 and $900M in 2003, $300M for quality improvements should be enough if they used it wisely.



    Either their return in investment will come out in the next two years, either they made it wrong again!

    Re: Wow, shocking

    Quote:
    iia said:
    If the quarterly profit is only $25M in 2004 and $900M in 2003, $300M for quality improvements should be enough if they used it wisely.



    Either their return in investment will come out in the next two years, either they made it wrong again!

    Re: Wow, shocking

    They should just lose the partner ship with Chrysler. Ever since the merge it is evident that they have been going down hill. Before Mercedes will built with high quality especially when it was completely German. Now in days, you can't count on that on newer Benz's.

    Re: Wow, shocking

    They should just lose the partner ship with Chrysler. Ever since the merge it is evident that they have been going down hill. Before Mercedes will built with high quality especially when it was completely German. Now in days, you can't count on that on newer Benz's.

     
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